Humans of Generator: Digby Scott
Meet Digby Scott, a seasoned speaker, mentor, and proud Generator member, helping leaders get unstuck and thrive. With 25+ years of experience, he’s the author of Change Makers and the host of the Dig Deeper podcast.
New Zealand’s first purpose-built coworking space
Generator 12 Madden Street has been setting the standard in flexible workspaces since 2017. It was built from the ground up in the heart of Auckland’s Innovation Precinct to bring awesome businesses and people together.
Madden Street offers a dynamic environment featuring everything from intimate plant-filled corners to soaring communal areas where innovative companies of all sizes can thrive.
And, of course, it’s all supported by Generator’s full range of always-on, high-quality services.
Making a Move in '25?
We’re redesigning a number of private offices at 12 Madden Street to create the perfect space for smaller teams. Tailored for 4 to 13 workstations, these newly imagined offices will be available from early 2025, offering the ideal blend of style, function, and flexibility.
We'd love to show you around!
Key Features
5-Star Green Star
Members Lounge and Bar
Showers and Towel Service
Secure biking parking with power for e-bikes
Dog-Friendly
Multiple informal breakout spaces
Become a Member
Keen to be part of our 12 Madden and GridAKL community? We’re servicing businesses of all shapes and sizes, especially in the innovation field. Check out our membership options below to see if anything fits the bill. We’ve got something for everyone, but if we’re not quite ticking all your boxes, just let us know – we’ll come up with a solution that works for you.
Our membership options
Hot Desk
Enjoy all the benefits of a casual relationship, with the addition of 1, 2 or 3 days of hot desk space a week.
Month-to-month membership options
Pay-as-you-go printing
Member rates for meeting room hours
Multi-site common areas access
From $279 +GST
Check it out
Resident
Give your business a premium address, with a desk that’s permanently yours.
Designated desk
24/7 access
Multi-site common areas access
Included meeting room hours
From $1200 +GST
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Private Office
Require a bit more privacy? From exclusive office suites to full floors, we’ve got you covered. Literally.
Private lockable office
24/7 access
Multi-site common areas access
Included meeting room hours
POA
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Remote
A Remote Membership is perfect for businesses with teams who fully work from home or remotely, but need a base in the city from time-to-time.
Credit for Day offices, meeting rooms and event spaces
Member discounts on additional services and beverages
Invitations to Generator member events
Access to Generator Lounge
$1000 +GST
Check it out
Christopher McHoull, Dairyworks
How 12 Madden Street supports a small team
“We really value the community here. From the FAT HIIT classes to Friday night drinks, there's always something on and someone to chat with. Food Truck Fridays is another team favourite. As a small team, it's great for us to feel like we’re part of something larger.”
12 Madden Street, Wynyard Quarter
12 Madden Street is New Zealand’s first purpose-built coworking space.
Grid AKL: The Home of Innovation
Generator 12 Madden Street is part of GridAKL, Auckland’s innovation campus. GridAKL creates opportunities and support for high-impact, growth-orientated, technology-focused businesses and entrepreneurs to connect, share ideas and access the tools they need to help them grow. GridAKL has partnerships with innovation hubs around the world that can help Generator members access new markets and growth opportunities.
A highlight of the calendar is the Wynyard Quarter Block Party together with GridAKL.
Host an event at 12 Madden Street
12 Madden Street offers a comprehensive range of urban chic event spaces. From interesting and inspirational environments, to blank canvases, small plant-filled crannies, soaring ceilings and sleek lounges. It’s all here for the hosting.
Spaces available at 12 Madden Street
The Powerplant
A polished creative space perfect for workshops & thinking sessions.
Built in AV
Space can be split into two for smaller groups
Cabaret for 48
Up to 50 guests
Enquire now
HQ
A creative open space great for networking events, product launches and parties.
Built in AV
Funky furniture
Sliding door onto a pedestrian laneway
Bookable from 5pm during the week or any time on the weekend
Up to 150 guests
Enquire now
The Generator
The perfect spot for workshops, discussion sessions, confidential board meetings and starting a business empire.
Seats 14 people boardroom style
Built in AV
Video conferencing
80" flat screen TV
Up to 14 people
Enquire now
The Annex
Crisp, contemporary and the perfect blank canvas. The Annex is a versatile, stand-alone event space in the heart of Wynyard Quarter.
Standing cocktails for 140
Theatre for 86
Cabaret for 70
Built in AV and Video conferencing
Up to 140 guests
Enquire now
Enquire Now
Ready to experience Generator or simply have a question? Fill out the form below and one of our friendly team will get back to you as soon as we can!
membership
Starting up? Moving? Expanding? We’ve got high performing coworking and office space for teams of any size in Auckland and Wellington.
events
Generate outstanding meetings, workshops and celebrations – from funky to functional, we host Auckland and Wellington's most interesting options.
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